Make or Break

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‘Life is the sum of all your choices’ Albert Camus

One single decision can make a business or bring it to its knees. Journalist Owen Bennett-Jones dives into the world of high stakes decision-making as he speaks to the business leaders who risked it all to win.

Make or Break – Episode 12

Episode 12: The Winds of Change – Jakob Askou Bøss

When going green meant leaping into the unknown

In this episode, we hear from Jakob Askou Bøss, Senior Vice-President of Corporate Strategy at Ørsted.

In 2006, having successfully merged with 5 other energy companies, Ørsted (then DONG Energy) were about to embark on an expensive and complex project to build a coal-fired power plant in Germany. But the world’s attitude towards fossil fuels was changing rapidly, and Bøss was faced with a decision. Push forward with the project, despite the turning tide? Or venture into the unknown, and be part of radical change?

This Podcast is brought to you by Radio Wolfgang for Auddy

It was presented by Owen Bennett Jones and it featured Jakob Askou Bøss

It was produced by John Jo Devlin and Eli Block and the Executive Producer was Ellie DiMartino

With support from The Open University – www.openuniversity.co.uk/management


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Transcript

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