Inspiration From Auddy A round-up of Auddy’s news plus information, guides and creative tips to succeed in the world of podcasts. How to Make Graphics for Your Podcast – No Experience NeededEstimated reading time: 5 minutes Making graphics for your podcast is a very important job. It can seem like a huge responsibility, particularly if you aren't experienced in graphic design. But don't worry because I'm about to break down everything you need to know. What's the message? When you’re creating graphics for your podcast, [...]READ MORE8 Hacks for Growing Your Podcast on TwitterEstimated reading time: 7 minutes Twitter is a great platform to grow your podcast on. Granted, not every podcast will thrive here, but for many it’s an ideal choice. After all, Twitter is all about starting conversations – and so are podcasts! Launched back in 2006, Twitter is getting on a bit (although, with Elon Musk's [...]READ MOREHow Sound Quality Can Make or Break Your PodcastEstimated reading time: 2 minutes Podcasts rely entirely on one sense: hearing. So, you need to make sure that your audio quality is the best it can be. When the quality is poor, it distracts the listener from the content and they’re more likely to stop listening. And we don’t want that. Here are some [...]READ MORE9 Successful Branded Podcasts You Need to Know AboutEstimated reading time: 6 minutes With over 8,000 branded podcasts landing on Apple in 2021, it’s fair to say that plenty of brands are starting to use audio as a way to connect with their audience. But, what does success look like? Most branded podcasts have relatively small, but very engaged audiences. But some have [...]READ MORE3 Microphone Tips for PodcastersEstimated reading time: 3 minutes When it comes to podcasting, you might think all it takes is waving a microphone in front of your face and working some magic. If only. Actually, there’s much more skill involved when it comes to producing a professional podcast with quality sound. With that in mind, here are 3 [...]READ MOREWhy Podcasts Beat Video Engagement!Estimated reading time: 4 minutes Podcasts beating video engagement? Never! I would place bets on the fact that a large number of people arriving on this page will be thinking exactly this, while shaking their heads and tutting under their breath. I understand why. I did the same before looking through the evidence. First things [...]READ MORE3 Things I Wish I Knew Before Starting a PodcastEstimated reading time: 5 minutes More and more people are getting into podcasting. According to research by Daniel J Lewis, Apple Podcasts have just shy of 2.5 million valid podcasts available. And hundreds and hundreds of new shows are being added every day. So, with so many people diving into podcasting, it must be pretty [...]READ MOREHow Long Should Your Podcast Be?Estimated reading time: 3 minutes Many of us believe that people’s attention spans are getting shorter. With this in mind, content should also be getting shorter. Otherwise, no one will sit around long enough to consume it, surely? But that’s not necessarily true. After all, we binge-watch TV series, sit through live-streams, and read books [...]READ MOREPodcast Tips From the Creators of Namaste Motherf**kersEstimated reading time: 2 minutes As the name suggests, Namaste Motherf**kers is a podcast like no other. Hosted by standup comedian Cally Beaton, this is a brilliantly bold, highly insightful listen. We are very excited to welcome NMF to the Auddy network, and we'd love to introduce you to its creators. From the secret to [...]READ MORESaving the World One Podcast at a TimeEstimated reading time: 2 minutes When it comes to climate change, world hunger, and other issues currently affecting the world, it can be easy to feel overwhelmed. What can we actually do to help? We may want to make an impact, but realistically how can the smallest people make the biggest difference? This is where [...]READ MOREAuddy Spotlight: Tam McGregorEstimated reading time: 2 minutes We’re back with another Auddy Spotlight. This month, we’d love to introduce you to our Associate Producer, Tam McGregor… https://auddy.co/wp-content/uploads/2022/04/Untitled.mp4 Tell us a bit about your role at Auddy, Tam. At Auddy I work across the content teams and marketing team. Anything from consulting on and producing content, publishing shows [...]READ MOREEquipment Every Podcaster Needs for Premium Audio QualityEstimated reading time: 5 minutes If you’re starting a podcast, equipment will be high on your list of priorities – and for good reason. 51.1% of podcast fans prefer podcasts with professional audio quality. With this in mind, if you want to avoid alienating more than half your listeners with poor audio quality, it’s really [...]READ MORERecording Your Podcast From Home – How to Set UpEstimated reading time: 2 minutes I produce a lot of commercial podcasts and many of our presenters don’t actually record from a studio. Believe it or not, like many of you, they often record from their bedrooms. But that doesn’t mean they just crack out the mic and hit record. You must prep your room [...]READ MOREHow to Create a Branded PodcastEstimated reading time: 6 minutes In case you haven’t heard already, branded podcasts are a pretty big deal. You may have already checked out our blog post 'An Introduction to Branded Podcasts' in which we explained what branded podcasts are, why they are so important, and why they are such a powerful tool for brands to [...]READ MORE5 SEO Tips for PodcastingEstimated reading time: 3 minutes Optimising your podcast is as important as your Google rank for your company's website. By now, digital marketers know that the key to good SEO and doing well on Google (other search engines are available) is regular, unique, genuine, interesting content. SEO for podcasts is no different from ordinary [...]READ MORE8 Hacks for Growing Your Podcast on InstagramEstimated reading time: 8 minutes Instagram has around 1 billion monthly active users. But despite the popularity, many podcasters are reluctant to promote their show here. This comes down to a number of reasons, such as: Instagram is a visual platform, whereas podcasts are audio based You can’t put clickable links on individual posts, meaning [...]READ MORE5 Things to Consider When Making Your Podcast Cover ArtEstimated reading time: 5 minutes You shouldnʼt judge a book by its cover. But letʼs face it – we all do! Though podcasts are mainly an audio experience, cover art is very important. Similar to a book, your podcast's cover art can be the key difference between someone scrolling past or clicking listen now. You [...]READ MOREPodcast Advertising, Sponsorship or Partnership – Which is Best?Estimated reading time: 6 minutes As a brand marketer wanting to reach your target audience, there are many things you need to consider when you develop your marketing strategy. If you have identified that your audience are frequent podcast listeners, then this medium is a huge opportunity for you. The podcast market has exploded in [...]READ MOREPodcasts and the Power of StorytellingEstimated reading time: 3 minutes “We are, as a species, addicted to story.” [1] The art of storytelling is at least 44,000 years old, dating back to the earliest cave drawings discovered in Indonesia. It is, of course, highly probable that oral storytelling dates back even further. And while some of the most famous inventions [...]READ MORE5 Ways to Grow Your Podcast on a Global LevelEstimated reading time: 3 minutes Going global is no easy task in podcasting. In fact, in all honesty, a lot of podcasts never manage to take their shows to an international level. It’s not something that you can rush into – it takes time, focus and strategy – but if you feel the time is right [...]READ MORETips for Selecting Talent for Your PodcastEstimated reading time: 3 minutes What makes a successful podcast? What are the things that make people listen at first, and then come back again and again? Some of it comes down to having a clever idea, which has been put together well, beautifully produced and edited. But a lot of it is based on [...]READ MORE5 Relaxing Podcasts for Stress Awareness MonthEstimated reading time: 3 minutes The world is dealing with a modern stress epidemic. Work-related stress appears to be on the rise, and many have been affected mentally, financially and emotionally by the Covid-19 pandemic. And with this in mind, Stress Awareness Month seems mightily important. There are many different ways to address stress, and [...]READ MOREHow to Create an Award Winning Comedy PodcastEstimated reading time: 7 minutes There’s no doubt about it: Sound Heap is a one-of-a-kind podcast. It’s taken the parody game to an entire new level and consequently won Best Sketch Comedy (Scripted) at the BBC Audio Drama Awards. We are incredibly proud of Sound Heap for this outstanding achievement. After all, we know how [...]READ MOREAuddy Spotlight: Meera KumarEstimated reading time: 3 minutes This month we're introducing you to one of Auddy's team members, Meera Kumar... Meera is Auddy's Content Development Executive. She also works as a freelance producer/presenter and was shortlisted for Best New Producer in the 2021 APAs. Her work was included in Spotify's Best Episodes of 2021 playlist. When she's [...]READ MOREStars in Your Ears Joins AuddyEstimated reading time: 4 minutes We would like to introduce everyone to a new member of the Auddy family this March: the Stars in Your Ears podcast. Here’s everything you need to know about this unmissable show – and all the reasons why we’re proud to be representing it. What you can expect: Music, comedy [...]READ MOREPlanning Your Podcast – What to IncludeEstimated reading time: 3 minutes Looking to launch a successful podcast? In 2022, 51% of the population had listened to a podcast and about 78% are familiar with the medium, so now is definitely a good time to get involved. That being said, if you’re looking to have a successful podcast there’s a lot to [...]READ MOREPodcasts on YouTube – 5 Channels to Check OutEstimated reading time: 3 minutes Auddy’s videographer Becky Dorgan shares with us 5 podcasts which are taking things to a new creative level on YouTube. If you need some inspiration for your podcast’s YouTube channel (or video content in general) then we suggest you dive into this list. Are you ready? 1. The Co-Optional [...]READ MOREAn Introduction to Branded PodcastsEstimated reading time: 5 minutes The idea of creating branded content for your consumers is not new – advertorials have been around for decades. But how do you engage an audience that doesn’t want to be sold to? How do we grab the attention of an audience that actively rejects brands that are constantly trying [...]READ MORE6 HUGE Podcasting Mistakes to AvoidEstimated reading time: 3 minutes It’s never been easier to make a podcast. You can whip one up from the comfort of your own bedroom if you want to, and work remotely with people halfway across the globe. But there’s a big difference between making a podcast, and making a good podcast. And if you [...]READ MORE4 Ways to Monetise your PodcastEstimated reading time: 4 minutes Are the streets of podcasting paved with gold? Well, they might not be far off with over $1 billion dollars of advertising revenue spent on podcasts in 2021. It seems like there’s no better time to start monetising your podcast. But before we begin, I think we need to set [...]READ MORE5 Reasons Why Your Podcast NEEDS a Social Media StrategyEstimated reading time: 4 minutes As we’re talking about Social Media Strategy, you are probably already sold on the fact that your podcast needs a strong social presence. You’re probably already convinced that this can increase awareness, generate listens, leads and website traffic. But maybe you’re not so convinced that you need a social media [...]READ MORE5 Reasons Why Your Business Needs a Podcast Audio StrategyEstimated reading time: 3 minutes Promoting your brand online can be a challenging task. Social media is a noisy space, with brands fighting to be heard above the paid content, native content and of course the all-pervading algorithms. YouTube offers more space for a creative approach, but video dwell time drops off dramatically and very [...]READ MORECommunity is Key: How to Grow Your Podcast on Social MediaEstimated reading time: 5 minutes So, you’ve set up some social media accounts for your podcast. You’ve started posting regularly. But you’re not seeing much growth. No new followers. Very little engagement. And most importantly, no new podcast listeners. Why could this be? A big part of social media that many people overlook is community [...]READ MORE5 Reasons Why Your Business NEEDS an Internal PodcastEstimated reading time: 3 minutes It is not surprising to see the exponential growth in podcast listening and the subsequent volume of podcasts available in every genre for us to enjoy. As a medium it is wonderfully easy to consume, be it on your commute, doing the housework, in the gym or any activity where [...]READ MORE6 Podcasts to Listen to this Women’s History MonthEstimated reading time: 3 minutes To celebrate Women’s History Month 2022, Auddy would like to shed light on some of the podcasts out there honouring women, past and present, and the contributions they have made to culture and society. Anthems Women from Broccoli Productions Episode: Sophia Thakur | Power Broccoli Content was founded by [...]READ MOREPodcasts on YouTube – 4 Mistakes to AvoidEstimated reading time: 4 minutes So, you've decided to put your podcast on Youtube? Great choice. According to a recent survey, over 50% of podcast listeners use YouTube to find new podcast content, with over 18% of listeners selecting YouTube as their most frequent platform of choice for podcast consumption. As YouTube has such a [...]READ MOREHow to Set Up Your Camera When Filming a PodcastEstimated reading time: 4 minutes There are a number of factors to consider when you are planning to film your podcast series. Equipment What equipment do you have available to you? Ideally, you will need two cameras if you are recording a host and guest. DSLR cameras are ideal if you have some budget. [...]READ MORE5 Free Online Tools To Help You Grow Your PodcastEstimated reading time: 3 minutes Making a podcast can be a lot of fun. But let’s be honest – it’s also tough work. It takes time. It takes focus. Luckily, there are plenty of resources out there that can make podcasting life a little easier. From creating social media content, to providing sound effects, here [...]READ MORENew RAJAR MIDAS survey data releasedThe UK’s RAJAR has finally released new MIDAS survey data – after pausing fieldwork when the pandemic hit in early 2020 – and results reflect how life has changed in the past 2 years. Podcast weekly reach has increased from 18% in Winter 2019 to 20% in Winter 2021, and podcast listening hours have increased [...]READ MORELoad more Find out about new Auddy shows We send a monthly email with the latest industry news and any new show announcements.
